by Ted Killmer | July 19, 2018

When Lisa Scails, Executive Director of the Cultural Alliance of Western Connecticut, met Ardonyx Day, CEO, co-founder, and creative director of 7 Avenue Media, a match of business and arts was meant to be. As soon as Lisa was told by Ardonyx, recently acknowledged as a “40 under 40” business awardee by the Fairfield County Business Journal, that “Tostito Lime chips are the secret ingredient for our quality editing and design,” the deal was signed for the fresh, aspiring, and out-of-the-box Danbury firm, 7 Avenue Media, to take the lead in creating a new web site for the Cultural Alliance that would put its story and services at the top of the Google chain.

“We wanted an easy-to-use, informative, and searchable directory of creative talent to connect a wide audience with our region’s wealth of creativity,” says Lisa, “Now we have a better place to find out where and how to tap into artists and makers and their talents on an ongoing basis. We’ve always welcomed new eyes, so from now on, a bowl of Tostito Lime chips will be centerstage on our office work table and at @287 Gallery openings,” she gleefully offers.

7 Avenue Media includes a phenomenal team: Ardonyx Day, CEO, Co-Founder, and Creative Director began his entreprenuerial journey with a background in fine arts, eventually leading to the development of 7 Avenue Media; Aneil Younis is a high-end fashion/commercial photographer with a background in computer science who uses his analytical perspective to instill creativity and passion into his work; Aleksei Baturin is a cinematographer and senior video editor from Moscow Russia with over 14 years experience; Timothy Murphy Jr. is a copywriter and content strategist with a background in psychology and is passionate about creating a positive impact through meaningful storytelling.

Joining business with Art is a habit of the intrepid director of the Cultural Alliance of Western Connecticut. 7 Avenue Media was launched in January of 2018 with the concept that cultivating a team of artists dedicated to implementing artistry into a competitive business environment would create change and impact society. The firm agreed to position the Cultural Alliance as a working model for their unique discovery process. Ardonyx explains: “We took on this project because we believed in their cause for giving artists an opportunity to impact the community, much like ourselves. We worked together diligently to fully understand the identity of their culture and the value for their audiences.”  Ardonyx Day began his entrepreneurial journey with an extensive background in fine arts.

The new web site for the Cultural Alliance of Western Connecticut can be visited at For more information about 7 Avenue Media, go to

The Cultural Alliance of Western Connecticut, with offices at 287 Main Street, Danbury, CT, is a leader in supporting a vibrant arts and culture community in Northern Fairfield and Southern Litchfield Counties. The Cultural Alliance promotes and advocates for arts, history, and culture as a primary driver of the economy and as an enriching influence for communities and people. The Cultural Alliance of Western Connecticut, a 501c-3, is the largest and only regional service organization working to ensure better access to arts and culture for all residents and visitors in Greater Danbury. Major support is provided by the Connecticut Department of Economic and Community Development, Office of the Arts, which also receives support from the National Endowment for the Arts, a federal agency. Additional support is received through public and private funding, corporate sponsors, and by the Cultural Alliance’s 290 members including more than 55 arts, history, and cultural organizations.


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